My Approach: Problem Solve For Both Art & Commerce

I believe in the power of creativity, bold concepts and impactful branding.

Filmic content and integrated campaigns are my strong suit. But I also love striking that perfect balance between art & copy for an occasional ad-like object — preferably with powerful typographic treatment.

My Methodology: Know Your Audience, Connect The Dots

Start With Consumer Research > Identify White Space > Develop Product > Employ Marketing To Provoke > Drive To Channels > Capture Sales > Repeat

Along the journey, there should be actionables — such as identifying territories to position the brand. And deliverables, such as an insight-led creative campaign, a brand brand book and toolkit.

My Philosophy: Influential & Empathetic

Employing thought-leadership, I am strong at inspiring peers. I thrive under pressure when taking on challenges, and am comfortable wearing an enterprise-hat during fast-paced growth.