“I believe in the power of creativity, bold concepts and brands that make an impact. Employing thought-leadership and strong cultural values, I thrive under pressure when taking on challenges, and am comfortable wearing an enterprise-hat during fast-paced growth. 10 Years ago, I signed on to help build such a scaling brand, Tommy John (tommyjohn.com). Presently, I serve on executive leadership as the Vice President of Brand & Creative, reporting into the CEO (formerly the Co-Founders). Prior to this, I served on well-reputed creative & marketing teams for several brands as well as the agency-side, positioned as a strong asset on key accounts & pitches.”

CV

PROFESSIONAL SUMMARY

Visionary Creative executive with 20+ years of experience leading brand transformation, creative strategy, and multidisciplinary teams for global brands. Skilled at bridging design, storytelling, and strategy to shape culturally resonant identities. Passionate about building brands at the intersection of creativity and emerging technology.

EXPERIENCE

Tommy John | New York, NY
Vice President, Brand & Creative | 2015–Present

• Led brand evolution from early disruptor to mainstream lifestyle leader, scaling revenue from $50M to $150M+ within seven years.

• Defined brand vision, voice, and positioning through consumer research and creative experimentation.

• Oversaw all creative outputs across digital, social, CRM, retail, wholesale, and experiential activations.

• Directed major campaigns, photoshoots, and film productions from concept through post, managing internal and external partners.

• Built and scaled in-house creative department of 10+, improving efficiency, retention, and cross-functional collaboration.

• Partnered with executive leadership to develop annual brand strategy and long-term growth roadmap.

• Sponsored the redesign of tommyjohn.com, improving UX, navigation, and conversion performance.

• Collaborated with external agencies for consumer research, branding, campaign, and earned media initiatives.

• Integrated inclusive, human-centered storytelling and ethical creative practices into brand communication.

Laird + Partners | New York, NY
Senior Designer / Art Director  | Clients: Donna Karan Collection, DKNY, Gap, Nautica, Coty

• Concepted and executed creative for fashion and beauty campaigns across global markets.

• Supported major brand repositioning efforts through design systems and campaign art direction.

Ann Taylor | Ann Taylor LOFT | White House Black Market | Soma
Senior Designer / Art Director

• Partnered cross-functionally on national campaigns, retail collateral, and product storytelling.

• Championed elevated visual identity and editorial consistency across all channels.

Whitney Museum of Art | Exit Art Gallery | Kate Spade New York | Moda Operandi | Harry Winston
Graphic Designer / Art Director

Various creative leadership and design roles supporting exhibition branding, fashion, and luxury retail storytelling.

EDUCATION

MFA 2003  |  School of Visual Arts, New York, NY

BFA 2001  |  Maryland Institute College of Art, Baltimore, MD

SKILLS

Creative & Brand Leadership | Design Strategy | Storytelling | Campaign Development | Art Direction (Photo/Video) | UX & Digital Experience | Cross-functional Collaboration | Mentorship & Team Building | Emerging Tech Integration | Executive Communication

CREATIVE PHILOSOPHY

Dedicated to building brands that inspire, inform, and innovate — blending creativity with insights and emerging technology to make complex ideas human, relevant, and unforgettable.