About

I’ve spent more than two decades building brands from both sides of the table — as a designer and creative director, and ultimately as an executive responsible for brand strategy, creative organizations and business growth.

For the past decade, I’ve helped evolve Tommy John from an emerging challenger into a category-leading lifestyle brand, building the creative organization while partnering across Marketing, Product, Merchandising, eCommerce and executive leadership.

My background spans fashion, lifestyle, luxury, retail and contemporary art, with work for brands and institutions including Tommy John, Donna Karan, DKNY, Gap, Kate Spade, Harry Winston and the Whitney Museum of American Art.

Today, I’m most interested in moments of transformation — when a company is scaling, repositioning, entering a new category, or simply needs greater clarity around what its brand stands for and how it shows up.

What I Do

Brand Strategy & Positioning
Clarifying what a brand stands for, where it belongs and why people should care.

Creative Transformation
Turning strategy into distinctive brand systems, storytelling and customer experiences.

Creative Leadership
Building teams, operating models and creative cultures capable of delivering great work at scale.

Brand & Business Partnership
Working alongside founders, CEOs and leadership teams to connect brand ambition with commercial objectives.