Tommy John X Kevin Hart

Tommy John underwear blew Kevin’s mind. So much so, he became an investor and designed his first ever collection with the brand. In partnership with Preacher, I co-led an integrated campaign with 3 humorous films, an ad photoshoot, product marketing deliverables across channels, personal appearance collateral, digital out-of-home and social content.

Below is the hero film, and sample ad-like objects representing the work at a high-level.