Activations / Playmaker / Fanatics Fest

Culture Meets Sport Meets Brand

Below are two examples of experiential activations the Tommy John brand executed in 2024. As the presenting sponsor of the Roommates Show Block Party in Central Park, Tommy John partnered with Playmaker to bring on-site activations to life, as Jalen Brunson and Josh Hart of the NY Knicks hosted their podcast show on-stage. Additionally, the brand grew awareness yet again, showing up on-stage at Fanatics Fest — With Roommates Show in 2024 and with Club520 and the Da Get Got in 2025.