Stripping Back Fatherhood

This digital campaign features a hero spot of actor, comedian and content creator Josh Peck walking through his house, as he dodges his kids’ toys, speaking about each Tommy John product he loves wearing, as he strips back to his base layer.

This fun concept was perfect for Josh’s impeccable comic timing, and every-dad persona, combining humor, fatherhood and how Tommy John supports dads so they can focus on what matters most.

Josh Peck (2026) / Director: Matthew Sprout / DP: Nate Best / Production: Daniela Mazzamuto & Tippy Canoe / Post: Urban / Creative Direction: Fawad Khan, Kara Northcut, Will Morley