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In 2025, I led creative direction on 3 brand spots for Tommy John, focusing on the brand’s adjacency to recreational sport. More specifically, these spots primarily targeted the men’s business through multi-sport variations, namely golf, basketball and pickle ball. Cutdowns of the footage captured was used to support site video as well as paid & organic social deliverables. The ads performed with high response rates, driving significant traffic to the brand’s online, amazon and wholesale channels.

Below are three hero films & awareness building social ads representing the work at a high-level.