Kevin’s Limited Edition Drop

Kevin Hart is a lot of things: comedian, actor, writer, investor, father, husband…but the one thing all those roles share is that he does everything with heart. This product drop with Tommy John brought a touch of rose gold, that beautiful pink-hued precious metal. In short, Kevin brought out his softer side and he wanted the world to know it.

For this campaign, I led the creative direction from start to finish, including concept and pre-production aspects, directing the shoot on-location, as well as executing design of site, crm, paid and organic social deliverables across tease and launch phases.

Below are key ad-like objects and campaign deliverables representing the work at a high-level.