Gift From The Hart

We know how important the gifting season is for brand and consumer alike, and for Q4 2025, we took that to Hart.

As a man who enjoys the finer things in life — New York Knick’s shooting guard Josh Hart extols the virtues of Tommy John. He’s got the house, the jewelry, the wine cellar, but he also has the underwear, and he wants everyone else to enjoy a little luxury every day. For this campaign, I led the brand strategy and creative direction, in addition to the design direction for ooh, site, crm, physical retail, paid and organic social deliverables.

Below are the hero spots, key ad-like objects and campaign deliverables representing the work at a high-level.